Website Design & Development (WordPress) | Branding & Identity HubSpot Integration & Automation | Ongoing Maintenance

Innover Solutions partnered with 23 Digital to strengthen its digital presence, creating a modern, professional website that better reflects its PMO, PPM and project delivery expertise, while supporting clearer client engagement, lead capture and marketing automation.

Overview

Innover Solutions is an Australian project, portfolio and PMO consultancy helping government, local government, healthcare, utilities and other complex organisations strengthen how projects are prioritised, governed and delivered. Its services include PMO Strategy, PMO-as-a-Service, Consulting & Advisory, Project Delivery, Project & Portfolio Assurance, Managed Service Partnerships and PPM system enablement.

Their target audience includes executives, PMO and portfolio leaders, CIOs, program directors, infrastructure and asset leaders, and senior delivery decision-makers across government and enterprise environments.

~3 months

Project Management & PMO Consulting

6+

Enterprise & Government (B2B)

Website Design & Development (WordPress) | Branding & Identity | HubSpot Integration & Automation | Ongoing Maintenance

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01

The Objective

The goal was to reposition Innover Solutions as a credible, modern consultancy with a digital presence that supports both brand authority and lead generation.

Key objectives:

  • Increase visibility among enterprise and government decision-makers
  • Generate qualified inbound leads through the website
  • Support and enhance existing LinkedIn outreach efforts
  • Establish long-term digital authority
  • Improve user engagement and content clarity
02

The Challenge

Innover Solutions had a strong reputation and delivery capability, but their digital presence did not reflect their expertise or support business growth.

Key challenges included:

  • Outdated website with limited visual impact
  • Minimal SEO structure and poor search visibility
  • No clear inbound lead generation pathway
  • Heavy reliance on referrals and direct outreach
  • Lack of trust-building elements such as client logos and case studies
  • The website also needed to explain specialist PMO and PPM services in a way that was clear to senior decision-makers, without overwhelming visitors with technical detail.
03

The Solution

Website Design & Build

We delivered a complete WordPress website rebuild focused on clarity, usability, and trust.

Key improvements:

  • Modern, minimal design with strong visual hierarchy
  • Clear service positioning and industry segmentation
  • Streamlined content structure for improved readability
  • Prominent trust signals including client logos and case studies
  • Strong calls-to-action including consultation booking

Branding & Identity

We developed a brand refresh to align with Innover Solutions’ positioning as a senior-led consultancy supporting complex project and portfolio environments.

Deliverables included:

  • Logo design
  • Brand guidelines
  • Colour palette and visual system
  • Email signatures and supporting brand assets

This created a cohesive and professional identity across all touchpoints.

HubSpot Integration & Automation

We implemented a fully integrated HubSpot solution to streamline lead capture and follow-up.

Key functionality:

  • All website forms connected directly to HubSpot
  • Automatic contact creation upon form submission
  • Email automation
  • Integrated consultation booking via HubSpot scheduling
  • Ongoing form creation for campaigns and events

This reduced manual handling, improved enquiry visibility and gave Innover Solutions a more structured way to manage follow-up activity through HubSpot.

Ongoing Maintenance & Optimisation

Through an ongoing maintenance agreement, we continue to support Innover Solutions with:

  • New landing pages and forms
  • Campaign support for events
  • Continuous improvements to functionality
  • Fast turnaround on updates and requests
04

The Result

Following launch in September 2025, Innover Solutions experienced a significant improvement in how their business is presented and how leads are managed.

Key outcomes:

  • Improved clarity and professionalism of Innover Solutions’ online presence
  • Clearer pathways for enquiries, consultation bookings and campaign engagement
  • Stronger alignment between website content, service positioning and LinkedIn/outreach activity
  • More structured lead capture through HubSpot-integrated forms
  • Reduced administrative friction in managing enquiries and campaign follow-up

Testimonial

“23 Digital has been responsive and proactive throughout the website development and ongoing support process. Their team has helped us modernise our digital presence and respond quickly as our content, campaigns and business needs continue to evolve.”

Daniel Dib, Founder & Principal Consultant, Innover Solutions

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