Website Redesign | Portal Development | Information Architecture | Digital Strategy

Kidney Health Australia: Transforming Digital Access to Kidney Health Information. A User-Centred Redesign and Secure Portal Connecting Australians with Trusted Support

Overview

Kidney Health Australia is a leading national organisation supporting Australians affected by kidney disease through education, prevention, early detection, advocacy, research and patient support. Serving diverse audiences including patients, carers, healthcare professionals and researchers, the organisation needed a comprehensive digital transformation to improve information access and user experience.

23 Digital partnered with Kidney Health Australia to deliver a complete website redesign and purpose-built secure portal, creating a connected digital ecosystem that provides easier access to trusted kidney health resources, personalised support services and streamlined user journeys across multiple audience groups.

8 Months + Ongoing Support

Healthcare & Not-for-Profit

All ages

12+

$250K+

Multi-audience (patients, carers, professionals, supporters)

Website Redesign | Portal Development | UX Strategy | Accessibility | CMS Implementation

Improve access to health information, create secure portal, enhance user experience

Australia

detail pattern macbook
Hover over to view website Touch the screen to view site
01

The Objective

Kidney Health Australia partnered with 23 Digital to transform their digital ecosystem and deliver a comprehensive platform that better serves Australians affected by kidney disease. The core objectives included:

  • Redesign the public-facing website to reflect the organisation’s national impact and credibility
  • Simplify navigation across complex health information for patients, carers, healthcare professionals, researchers and supporters
  • Improve accessibility and usability across all devices and audience groups
  • Develop a secure, purpose-built portal offering personalised access to resources and services
  • Enable seamless content management and publishing for internal teams
  • Build a scalable, future-ready platform capable of evolving with organisational needs
02

The Challenge

Kidney Health Australia’s existing digital presence did not support the organisation’s mission or the diverse needs of its users. Key challenges included:

  • A complex website serving multiple distinct audience groups with varying needs
  • Difficult navigation across extensive health information and educational resources
  • Limited content discovery and search functionality
  • The need to present sensitive medical content with clarity, warmth and compassion
  • An outdated digital experience that didn’t reflect the organisation’s leadership role
  • The requirement for a secure portal with role-based access and personalised user experiences
  • Complex integration requirements across content, data and third-party systems

Kidney Health Australia needed a digital partner capable of delivering both a user-centred website redesign and a secure, scalable portal solution.

03

The Solution

Our approach centred on creating a connected digital ecosystem that balances clinical credibility with accessibility, empathy and ease of use:

1. Discovery & User Research

  • Stakeholder workshops and digital discovery sessions
  • Audience mapping and user journey analysis
  • Information architecture design to support diverse content and user needs
  • Portal planning including role-based access and personalised experiences

2. Website Redesign

  • Responsive, mobile-first interface design aligned with WCAG accessibility standards
  • Clear pathways for patients, carers, healthcare professionals, researchers and supporters
  • Improved website search and resource discovery functionality
  • Flexible content components for intuitive internal publishing
  • SEO-friendly page structures, metadata and performance optimisation
  • Integration with donation platforms, event systems, forms and support services

3. Secure Portal Development

  • Secure account registration, login and authentication
  • Role-based access controls and user permissions
  • Personalised dashboards with access to relevant resources and educational content
  • Resource bookmarking, saved content and profile management features
  • Forms, service requests, progress tracking and user notifications
  • Secure handling of personal information with scalable architecture for future services

4. Integration & Quality Assurance

  • Systems integration and data migration
  • Comprehensive accessibility, security and performance testing
  • User acceptance testing and team training
  • Launch support, optimisation and ongoing platform support
04

The Outcome

The redesigned website and integrated portal deliver a more accessible, connected and future-ready digital ecosystem for Kidney Health Australia:

What We Delivered

  • Complete website redesign with responsive, accessible design
  • User-centred information architecture and navigation
  • Secure portal with personalised dashboards and role-based access
  • Improved content discovery and search functionality
  • Seamless CMS implementation and systems integration
  • Ongoing hosting, security and technical support

The transformation positions Kidney Health Australia with a platform that improves access to trusted kidney health information, simplifies complex user journeys, and provides a secure, scalable experience for patients, carers, healthcare professionals and supporters. By combining human-centred design with robust technology, 23 Digital created a digital ecosystem that helps Australians engage with kidney health services more easily and effectively.

CASE STUDIES

Related Case Studies

Trusted Experiences
from Our Clients

Smart Decorative Jackie Hammond Tina
Google Reviews
4.5 262 Reviews

Our Partners