Mr. Bubble Tea is one of Australia’s most popular bubble tea wholesalers, supplying premium ingredients and equipment to cafés, dessert bars, and franchise groups across the country. Known for quality, consistency, and reliability, the brand needed an online presence that would reflect its strong market position and simplify ordering for a growing B2B customer base.
23 Digital partnered with Mr. Bubble Tea to deliver a fully integrated WooCommerce solution with ERP integration, tailored B2B features, and a performance-led digital marketing strategy — transforming the business into a scalable, self-service eCommerce platform.
6 Months + Ongoing Campaign
Food Industry, Retail
25 -70+ years Old
6+
$50K +
B2B
WooCommerce Development | Attaché ERP Integration | B2B eCommerce | Digital Marketing
Increase Organic Traffic and Sales, Increase Paid Ads Conversions
Australia
The primary goal was to create a digital infrastructure that would support business growth while improving operational efficiency and customer experience. Key objectives included:
Prior to the redevelopment, Mr. Bubble Tea relied on a manual and email-based ordering process, leading to delays, miscommunication, and limited scalability for repeat customers.
The previous website treated all customers equally — with no pricing tiers, order minimums, or customer-specific experiences, despite catering primarily to wholesale buyers.
Data was managed separately across the website and Attaché ERP system, resulting in manual data entry, errors in pricing and availability, and an inconsistent customer experience.
The site was difficult to navigate, particularly for returning B2B clients who needed fast reordering, quick access to their favourites, and a frictionless checkout experience.
Mr. Bubble Tea had strong word-of-mouth traction but lacked a formal digital strategy to drive lead generation, promote products, or scale the brand’s awareness online.
23 Digital implemented a comprehensive WooCommerce build paired with B2B functionality and digital marketing support to solve these core challenges.
Mr. Bubble Tea’s transformation highlights how a purpose-built WooCommerce platform can dramatically streamline B2B operations while driving measurable growth through digital marketing. With seamless ERP integration, tailored UX, and smart automation, the brand is now positioned to scale across wholesale and franchise channels with confidence.
23 Digital continues to provide ongoing support, campaign management, and feature development as the business expands its digital footprint.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. highly recommend.
Highly Recommended. Very friendly, fast and effective customer service. always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
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We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
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Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
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The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquires, our email gets contact enquires we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
Organic Traffic Surge
Increase in New Users
"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
