NECA Education & Careers is one of Australia’s leading providers of electrical apprenticeship training, pre-apprenticeship education, and industry upskilling. As the educational division of the National Electrical and Communications Association (NECA), their mission is to support the growth and excellence of Australia’s electrical industry through practical, career-focused learning pathways.
NECA Education engaged 23 Digital to revitalise their online presence, enhance student engagement, and grow enrolments. The result was a modern, performance-driven website supported by an integrated SEO strategy, delivering measurable improvements in traffic, user experience, and course enquiries.
8 Months + Ongoing Campaign
education
18 - 40+ years Old
4+
$60K +
B2C & B2B
Website Design | UX Strategy | Headless Commerce | Digital Growth
Increase Organic Traffic and enrolments, Increase Conversions
Australia
The primary objective was to modernise the digital experience to better serve prospective students, apprentices, and employers. Specific goals included:
Before engaging with 23 Digital, NECA Education faced a number of strategic, technical, and user experience challenges that were limiting their growth and impact online.
The existing website was not reflective of NECA Education’s industry leadership or educational credibility. The design was outdated, cluttered, and difficult to navigate, especially for prospective students and employers looking for clear and immediate information on courses, enrolments, and employer services.
With a large portion of the target audience accessing the website via mobile devices, the lack of mobile optimisation and slow load times presented a significant barrier. The mobile experience was inconsistent, with broken layouts and long wait times contributing to high bounce rates.
There was no clear path for key user types — students, parents, or employers — to find relevant information or take action. CTAs were either buried or inconsistent, and enquiry forms were long and fragmented, making it difficult for users to convert with confidence.
Despite offering a range of high-demand courses, NECA Education’s website was underperforming in organic search. Key course pages were not properly indexed or optimised for search engines, resulting in lost traffic and missed opportunities for enrolments across Victoria.
Paid media efforts were sporadic and lacked a clear strategy. Campaigns were not segmented by audience type or intent, and conversion tracking was either missing or unreliable, making it difficult to optimise for performance or justify ad spend.
Employers, who are a vital audience segment for NECA Education, found it difficult to navigate the site or find relevant employer-focused services. There were no streamlined forms, employer onboarding tools, or dedicated areas for partnerships or apprenticeship placement.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
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We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
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The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquires, our email gets contact enquires we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
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We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
Organic Traffic Surge
Increase in New Users
"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
