Sutcliffe Meats is a well-established Australian butcher brand with over 50 years of heritage, known for its commitment to premium quality meats, customer service, and family-friendly values. With over 20 retail locations across New South Wales, the business sought to evolve its digital presence to reflect the same convenience and quality experience online as it provides in-store.
23 Digital partnered with Sutcliffe Meats to design and build a custom Magento 2 eCommerce solution that delivers a seamless, high-performance shopping experience, supported by a future-proof architecture, rich content, and robust backend functionality.
6 Months + Ongoing Campaign
Food Industry, Retail
25 -70+ years Old
6+
$90K +
B2C
Magento eCommerce Development | UX Strategy | Integrations | Digital Growth Enablement
Increase Organic Traffic and Sales, Increase Paid Ads Conversions
Australia
Sutcliffe Meats approached 23 Digital with a clear vision — to create an enterprise-level online platform that:
Sutcliffe Meats faced a number of limitations with their previous online presence:
Their earlier site lacked the functionality to support a growing product range, multiple fulfilment options, and the operational requirements of a high-volume food retailer.
Inventory, product, and order data were managed manually or through disconnected third-party apps, increasing operational friction and risk of human error.
Navigation was unintuitive, with limited product filtering and slow loading times on mobile devices — despite mobile being a key channel for their customer base.
Running promotional campaigns or adjusting pricing per store or category required significant manual effort and lacked flexibility.
The old website did not reflect the trusted quality and heritage of Sutcliffe Meats, missing opportunities to build customer confidence and loyalty.
To address the above challenges, we executed a phased eCommerce transformation project leveraging the power of Magento 2 (Adobe Commerce).
2. UX & Mobile-First Design
5. Content & SEO Foundations
Since launch, the new Magento-powered platform has delivered measurable gains in performance and customer experience:
Sutcliffe Meats’ transformation showcases how a traditional retail business can successfully transition into a high-performance digital retailer by combining Magento’s power with a tailored UX, robust backend, and operational integrations.
23 Digital continues to support Sutcliffe with ongoing enhancements, digital strategy, and performance marketing — helping them stay ahead in the competitive online grocery space.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
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Organic Traffic Surge
Increase in New Users
"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
