Enhancing Client Engagement Through a Sleek and Modern Web Design

Transforming Allied Legal: A Digital Partnership with 23 Digital

Overview

Allied Legal, a B2B legal firm, partnered with 23 Digital for a website redesign to improve user experience, modernise the brand’s digital presence, and drive greater engagement. The project focused on optimising the UI/UX design, creating a personalised tone of voice, and enhancing personal connections by putting a face to the lawyers behind the firm.

3+ months

Legal Services

Business Owners, Startups, Entrepreneurs

5+ team members

$20,000+

B2B

Digital Strategy, UI/UX Design, WordPress CMS Implementation

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01

The Problem

Allied Legal’s previous website lacked an engaging user experience. Its traditional and somewhat impersonal interface didn’t reflect the firm’s approachable and innovative nature. The website also had limited personalisation and didn’t effectively convey the firm’s brand identity. Users found finding the information they needed challenging, and the website struggled to convert visitors into leads.

02

The Solution

23 Digital crafted a new digital strategy that focused on enhancing Allied Legal’s online presence. The key aspects of the solution included:

  • UI/UX Redesign: We completely revamped the user interface to make navigation intuitive and user-focused. The website was designed to cater to both prospective and existing clients, making it easier for them to engage with Allied Legal’s services.
  • Tone of Voice and Content Personalisation: A key part of the redesign was crafting a consistent tone of voice that represented Allied Legal’s friendly, professional, and innovative approach. We ensured that the content spoke directly to potential clients, making legal services seem more accessible and less intimidating.
  • Putting a Face to the Lawyers: To humanise the brand, we added personalised lawyer profiles with photos and video introductions. This approach built trust with prospective clients, allowing them to connect more deeply with the firm by understanding who they would be working with.
  • WordPress CMS Implementation: The new website was built on WordPress, allowing Allied Legal’s team to easily manage content updates and add new resources without relying heavily on technical support.
03

The Result

The redesigned website successfully transformed Allied Legal’s digital presence. Key outcomes included:

  • A 80% increase in user engagement, with more users interacting with content and browsing through multiple pages.
  • A 35% rise in lead conversions was directly attributed to the improved user experience, personalisation, and lawyer profiles.
  • Enhanced brand perception as a modern, client-focused law firm, resulting in positive feedback from existing and prospective clients.
  • Improved content management capabilities for Allied Legal, enabling them to keep their website fresh and up-to-date without technical barriers.
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