Brisbane Cup Supplies engaged 23 Digital to modernise their digital ecosystem and unlock a new phase of scalable growth. As a leading supplier in the food-service and packaging industry, they needed a platform that could power sophisticated B2B transactions, streamline operations, and elevate their brand presence in a competitive national market.
Our mandate was clear: build a Shopify Plus experience engineered for performance, underpinned by a refreshed brand identity, and supported by full-funnel digital marketing to accelerate their next stage of expansion.
12 Months+
Packaging, Food-Service, Hospitality Supply
Cafés, Restaurants, Distributors, Retailers, Wholesale Buyers
8
Shopify Plus, SEO, Paid Media, Email Marketing, B2B Sales Enablement
Australia & APAC
Shopify Plus Development, ERP-Ready Architecture, Branding, B2B Enablement, Mobile App Development, Digital Marketing
Regional Expansion, Sales Growth, Conversion Rate Optimisation, B2B Efficiency
Brisbane Cup Supplies reached a critical growth point where their legacy systems and fragmented brand no longer supported their ambitions. The business required:
Without a strategic rebuild, growth would remain constrained and operational inefficiencies would continue to compound.
We executed a fully integrated transformation across brand, commerce, mobile, and marketing.
Through collaborative workshops and strategic exploration, we delivered a bold, modernised brand identity that reflects reliability, scale, and trust. The refreshed brand system now aligns with their vision and elevates their presence in a competitive national market.
We built a custom Shopify Plus environment engineered for B2B scale:
This is a platform designed not just to sell—but to streamline operations and accelerate growth.
To support trade buyers who need speed and convenience, we developed a dedicated mobile app featuring:
A powerful extension of the Shopify Plus engine, built for B2B on the go.
We deployed a performance-driven marketing programme built to scale:
This ensured Brisbane Cup Supplies gained predictable acquisition, stronger repeat ordering, and expanded regional reach.
The collaboration delivered a high-performance digital ecosystem that now serves as the backbone of Brisbane Cup Supplies’ growth strategy.
Brisbane Cup Supplies is now positioned for sustainable expansion, supported by a digital engine that grows with them.
“We just completed our company’s rebranding & website design with 23Digital, and Jonathan and Dhrumil were an absolute pleasure to work with. They took the time to understand our vision and delivered a new brand that truly captures the essence of our business while staying true to our values and goals. The communication was superb, and the entire process was a smooth and enjoyable experience. I highly recommend 23Digital for any company seeking a brand refresh or rebranding, website development & digital Marketing.”
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. highly recommend.
Highly Recommended. Very friendly, fast and effective customer service. always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. highly recommended!!
Amazing SEO results from Sapan and Ashish at 23 Digital. They are so professional , passionate, helpful and friendly. I have been working with 23 Digital for almost 10 years and the results are excellent. Almost every keyword for my business Spitting Image Catering is ranking first on Google. Any queries that I have are responded to quickly and efficiently. I highly recommend them.. thanks team !!
My company has been with 23 Digital for over 3 years now and we have had great results and excellent service. 23 Digital are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks guys!
We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
I have been working with 23 Digital for nearly 10 years now we have built the Grass Solutions Web Site from ground up and recently developed our Shop On LIne System. I employ 23 digital for SEO and management of Ad Words. 23 Digital have no contributed to the growth of our business from the creation of our on line shop front. Highly recommend.
Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
Hi, We have been working with 23 Digital for our marketing solutions for the past year and they have really helped us. Neeraj and his team have made themselves available anytime that we needed them. Its always great to have people with a vast knowledge and who are willing to help you in the best way they could.
Kaushala from 23 Digital is simply amazing! She’s super friendly, honest, dedicated, knowledgeable and highly experienced in digital marketing. I would highly recommend her to anyone who is after a reliable marketing executive. Keep up the good work 23 Digital. Kaushala is one of your greatest assets!
The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquires, our email gets contact enquires we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
Organic Traffic Surge
Increase in New Users
Organic Revenue
"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
