Tranzmile is a leading Australian automotive parts supplier operating under the Truck & Trailer brand. The business serves a diverse customer base with an extensive catalogue of parts for trucks, trailers, 4WDs, stationary engines, engine rebuilds and related automotive applications across multiple locations nationwide.
Facing limitations with an unsupported 2010-era Umbraco website, Tranzmile partnered with 23 Digital to migrate to a modern, scalable Shopify platform. The project required far more than a standard platform migration—it demanded custom product synchronisation with Tranzmate, sophisticated shipping calculations across multiple carriers, multi-location fulfilment logic, and the preservation of critical SEO authority. The result is a reliable, maintainable eCommerce foundation engineered around complex business requirements.
6 Months
B2B/B2C, Automotive Parts
20+ years
6
$80K+
Search, Paid, Social and Display
Digital Strategy, eCommerce CRO, Search Marketing, Social Marketing
Drive Organic Traffic, Increase Conversion, Engage Audience, Brand Awareness
Australia
Tranzmile’s legacy Umbraco website had served the business since 2010, but the platform was no longer supported and had become a barrier to growth. The site struggled with outdated security, limited scalability, difficult product management and mounting technical debt.
Transzile needed a reliable, modern eCommerce platform capable of managing a large automotive parts catalogue, complex pricing structures, multi-location fulfilment, advanced shipping logic and deep integration with their Tranzmate business system.
Tranzmile’s existing website supported critical business operations but had reached the end of its technical life. The migration required not only a platform change, but a complete rebuild of product workflows, pricing logic, fulfilment processes and freight calculations.
The automotive parts industry adds layers of complexity. Products range from small components to oversized trailer parts, and many items require specialised handling, manual freight quotes or cannot be shipped online at all. Tranzmile needed a system capable of handling these exceptions while still providing customers with a seamless experience.
23 Digital built a custom Shopify solution designed around Tranzmile’s operational requirements. Rather than forcing the business into out-of-the-box Shopify functionality, we developed custom applications, integrated third-party APIs and engineered complex business rules to support product synchronisation, multi-location fulfilment and intelligent shipping workflows.
We designed the Tranzmile experience to serve both experienced trade buyers and retail customers purchasing automotive parts online for the first time.
Why? Because the platform needed to support fast, repeat purchasing for professional buyers while remaining approachable and easy to navigate for occasional shoppers.
We focused on making product discovery intuitive, fulfilment options clear and checkout straightforward across both customer types.
This involved designing a clean product hierarchy, surfacing relevant shipping and pickup information early in the journey and ensuring pricing, availability and delivery options were visible before checkout. We worked closely with Tranzmile’s team to validate these decisions against real customer behaviour and internal operational priorities.
The result is a platform that balances operational complexity with user clarity, ensuring customers can find what they need, understand how they’ll receive it and complete their purchase with confidence.
We began by mapping the cognitive patterns and decision-making processes of Tranzmile’s users. A detailed user flow was developed to chart the path from initial landing through to completed purchase or Click & Collect booking. The objective was to design an intuitive eCommerce experience that accommodates both straightforward product purchases and complex shipping scenarios requiring manual quotes.
The Tranzmile migration delivered a modern, scalable Shopify eCommerce platform built around custom product synchronisation, multi-location fulfilment and advanced shipping logic tailored to the automotive parts industry.
The Tranzmile project demonstrates 23 Digital’s capability to deliver complex eCommerce migrations while preserving business-critical functionality, protecting SEO authority and building custom solutions around existing operational systems.
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Organic Traffic Surge
Increase in New Users
Organic Revenue
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