eCommerce Strategy / Design Direction / Magento eCommrece / Mobile Marketing

Melbourne River Cruises

23 Digital implemented a new responsive website on the Magento 2.0 platform, delivering a superb visitor experience across multiple devices.

Melbourne River Cruises offers unforgettable experiences for residents and tourists alike who want to enjoy the city from a unique perspective. For over 30 years, the company has offered sightseeing and dining cruises that take passengers past numerous iconic Melbourne landmarks. Boasting a reliable cruising fleet, friendly staff, and numerous function and event packages, there’s no better way to see the city or celebrate a special event in style.

Melbourne River Cruises’ original website delivered a poor mobile experience for visitors and had a difficult-to-use backend. 23 Digital stepped in to provide a new responsive website with an attractive design and a simplified backend. Built on the Magento 2.0 platform, the new design features social media integration and a streamlined booking process. The result is a sophisticated website that boasts more functionality and is easier for visitors to navigate.

Mobile User Experience

We combined our research insights and responsive web design expertise to produce consistent and memorable mobile user experience.
Our design-driven approach helped us move quickly from exploring mobile opportunities to crafting amazing interactive and visual designs.